The Full Story
SJ Farmer Ltd is a UK-registered trading company that connects authentic Chinese produce with reliable importers, wholesalers, and retailers across the United Kingdom and Europe.
We work directly with trusted farms and processors in Shandong, Henan, and Yunnan, sourcing products such as fresh ginger, peeled garlic, tea, and seasonal fruits.
Who We Are
SJ Farmer Ltd was founded by a team deeply experienced in cross-cultural trade, with years of hands-on work in the international food industry.
We discovered that the greatest challenge between East and West is not distance — it is understanding.
That is why we built SJ Farmer: to serve as a bridge between Chinese farmers and British buyers, ensuring that genuine agricultural products from China reach the UK efficiently, compliantly, and with full respect for both business cultures.
Whether you are a UK importer seeking a reliable Chinese supply or a Chinese producer aiming to access the UK market, SJ Farmer provides the structure and trust needed to make it happen.
What We Do
We act as your trusted sourcing partner for Chinese produce — combining local insight with international trade expertise.
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Direct Farm Partnerships – long-term cooperation with certified farms and cooperatives.
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Quality Control – rigorous inspection and export documentation for every shipment.
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UK Import Knowledge – deep understanding of HS codes, TRQs, and port clearance.
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Cultural Mediation – bilingual negotiation and expectation alignment for both sides.
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Flexible Logistics – full-container, LCL, or local warehouse delivery in the UK.
Our Mission & Values
Integrity in Sourcing — every product comes from traceable and verified origins.
Cultural Understanding — we build long-term trust through clear and respectful communication.
Reliability in Delivery — consistent quality and timely logistics are our promises.
Sustainability & Fair Trade — supporting responsible farming and reducing food waste in global logistics.